Just stop it. Please.

Human beings display a constant stream of astonishing creativity. Whether it’s stellar sidewalk chalk art or small-world scenes or invisible cats, I am endlessly impressed by the breadth and depth of the clever ideas people keep conjuring.

Which has nothing to do with the headline on this banner ad for Red Baron pizza, which is awful. The only thing that astonishes me about this ridiculous play-on-words is that a committee of people gave it the green light. I’m guessing the follow-up campaign, “Howie do we do it?” will be following shortly.


About particularwords

Particular Words is a copy writing firm that specializes in condensing large concepts into small sentences. Focus Group of One is our irregularly-updated marketing commentary blog. Feel free to reply to posts, or learn more at ParticularWords.com.
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